Shandon Farm Apple Juice and Jellies
Branding
Designing for my family’s apple orchard business for over 4 years has resulted in a vault of brand evolutions and special editions.
Apple Juice and Jellies are homegrown and handmade to be sold at local shops and craft fairs seasonally. I wanted to reflect the locality and handcrafted qualities in the design. It resulted in using our Shandon Farm stamp and an illustration of the local hills of Loch Lomond.
On this page
Special Editions
With most of the sales around Halloween and Christmas, it’s the perfect opportunity to make more colourful and illustrative designs. This started with ‘The Red Nose’ after a surprise batch of apple juice came out bring red (as seen in the gallery at the end of this page).
Design Evolution
With changing print budgets and product quantity, the design has evolved every couple years. The current design system uses less components (and ink) to express every possible variation between products like batch names, sweetness and apple varieties.
2021
2019
2023
2021
2023
Gallery
This was my first proper graphics project and it helped me decide to become a graphic designer. Seeing my work out in the world representing a product- a company- a story. That’s the important bit.
So here are some pictures through the years of designing, labelling and selling!
