Brief: Create a special edition whisky bottle and case, then use the same visual language to make a public health campaign about the dangers of alcohol.

Outcome: A whisky brand based at Loch Lomond called Divine Depths Whisky. Loch Lomond is extremely popular for swimming and water recreation, however it has a dangerous hidden cliff after the long shallow waters.

The project brings awareness to knowing your limits of drinking and wild swimming.

With misleading depth marks across the labels, the chasm is the only part that reveals how much has been drunk - representing the underwater cliff. The bottle comes with a functional tag, a life buoy ice case. For safety and refreshment!