Brief: Create a Bespoke special edition whisky and case. Then create a public health campaign about the dangers of alcohol using the same visual language.

Outcome: A whisky brand based at Loch Lomond called Divine Depths Whisky. Loch Lomond is extremely popular for swimming and water recreation, however it can be just as dangerous because of the severe and hidden drop after the long shallow waters.

The project was aimed at awareness for knowing your limits for drinking and wild swimming, the chasm on the side representing the underwater cliff of Loch Lomond and the only place where you know how much has been drunk, with misleading depth marks across the labels. With the bottle comes a functional tag, a life buoy ice case. For safety and refreshment!